Loyal portfolio landlord clients can be worth their weight in gold. These clients don’t just require financing, they often have multiple opportunities to raise capital for numerous financing projects, and the complexity of their portfolios means they require tailored solutions. Building strong relationships with portfolio landlords can lead to a reliable, consistent stream of business. With so much on their plates, these landlords appreciate working with brokers who truly understand their needs and can offer a holistic approach to simplify their property management.
One way to increase the benefits you can offer to your portfolio landlord clients is by helping them with their insurance needs. You don’t need to become an insurance expert to do this—partnering with a specialist like Solstar makes it simple to deliver enhanced protection services while saving your clients time and money. It’s a win-win for everyone involved.
Landlord insurance is an essential tool for protecting their investments, but it can feel like just one more thing for a busy landlord to manage. Cover can be arranged for individual property risks, or for entire portfolios. While some landlords handle their insurance directly and others seek advice from brokers, by offering this service yourself, your clients are more likely to come back to you time and time again.
The market opportunity here is significant. Research shows there are 2.82 million private landlords in the UK, and 13% of them are portfolio landlords who own four or more properties. That’s nearly 370,000 potential clients who own 2.2 million properties between them. These landlords aren’t just looking for help with a single mortgage or a simple policy—they need ongoing support from experts who understand the complexities of managing multiple investments.
By helping your portfolio landlord clients secure the right insurance, you can become an invaluable part of their support team. At Solstar, we specialise in arranging landlord insurance that is designed to meet the unique needs of portfolio landlords. From houses and flats to holiday lets and even properties undergoing renovation, we offer solutions that protect their entire portfolio.
The range of protection we provide goes beyond basic buildings and contents insurance. Our policies can include accidental and malicious damage, rent protection, and legal cover for tenant disputes. Home Emergency Protection can also be arranged, this is ideal for landlords who prefer a hands-off approach to their properties, this level of protection can reduce the need for property management services and provides their tenants with 24 hour access to services such as plumbers, glaziers, locksmiths or builders without ever having to contact the landlord.
For brokers, there are clear benefits to helping clients with insurance. Not only can you deepen relationships with portfolio landlords and add value to their businesses, but you can also enjoy a consistent revenue stream through referral commissions. With an insurance partner, like Solstar, you don’t need to worry about the complexities of insurance—we handle the heavy lifting, so you can focus on providing the best possible service to your clients.
Portfolio landlords are among the most valuable clients a broker can have. They’re loyal, they have recurring needs, and they’re often looking for trusted partners who can simplify their busy lives. By stepping in to assist with their insurance needs, you’re offering a service that makes their lives easier and positions you as a key player in their success. And the best part? You don’t have to navigate this alone. With Solstar, you can confidently deliver a solution that protects their properties, their income, and their peace of mind.
Jacqui Edwards, Senior Insurance Executive, Solstar